Usong uso na ang mga videos. There are so many music channels these days playing good and not so good videos.
Dati naman hindi uso ang mga videos. Like Eraserheads they don’t have this video for their first single “Pare Ko” and I think all songs that they released in their first album. Rivermaya din ata. Ngayon, almost all songs that you heard in radio have a video. Good videos should start with great song. Like “Ang Huling Elbimbo” the video is just a narration of the song that’s why it won several awards. There’s some videos na very simple lang like “Sugod” that uses only blinking lights as background they just add their “rocking” performance kaya the video is great. Some makes story, some were connected to the song, and some were not. Like “First of Summer” they create a story out of the song. “Akap” for instance have a story that’s not related to the song but still looks fantastic. “Gemini” is also an example. Pero ang usong uso ngayon ay yung mga simpleng band performance tapos my ibang mag- a-acting on the side. “The Day You Said Goodnight” is just one example. The most recent na nakita kong ganito ang tema ay “Kung ayaw na sa akin” by sugarfree. Pero mas gusto ko when the band/artist is the one who acts. Like “241”, “Umaasa”, “Ordertaker”, “Akap” to name a few. Meron namang just make a video for just a heck of it. Yung tipong gagawa lang ng video because it would be their next single and needs to be promote. An example is “Can’t Let You Go” by Cushé. Some have a simple band performance like “Narda”. The song is such a hit in the air waves but not as a video. Meron ding videos that have a celebrity or artist na nag ka-cameo role. Like “Hari Ng Sablay”, “Inuman Na” and the most recent videos that have this idea are “Pintura”, “Umaasa” and “DVDX”. Meron namang mga banda na kahit di gaano kagandahan ang songs napapaganda ang video like Kamikazee and Parokya ni Edgar. It’s like you will always look forward kahit hindi ka nila fan because they were always funny in their videos.
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